This Cookie Policy explains how GroundUp ("we", "us", or "our") uses cookies and similar tracking technologies on the GroundUp platform at groundup.app (the "Platform").
This policy should be read alongside our Privacy Policy and Terms of Service. By using the Platform, you consent to our use of cookies as described below.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device, remember your preferences, and provide a more personalised experience. Similar technologies include local storage, session storage, and pixels.
2. Types of Cookies We Use
2.1 Strictly Necessary Cookies
These cookies are essential for the Platform to function. They cannot be disabled. They enable core functionality such as authentication, session management, and security.
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_token | Maintains your logged-in session | Session |
| csrf_token | Protects against cross-site request forgery attacks | Session |
| auth_state | Stores authentication state across page loads | 7 days |
2.2 Functional Cookies
These cookies enable enhanced functionality and personalisation, such as remembering your preferences and form progress.
| Cookie Name | Purpose | Duration |
|---|---|---|
| user_prefs | Stores UI preferences (e.g. sidebar state) | 30 days |
| onboarding_progress | Saves your progress through the onboarding flow | 7 days |
| valuation_cache | Caches benchmark data to reduce load times | 24 hours |
2.3 Analytics Cookies
These cookies help us understand how users interact with the Platform so we can improve it. All data is anonymised or pseudonymised.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics - distinguishes unique users | 2 years |
| _ga_* | Google Analytics - stores session state | 2 years |
| analytics_event | Tracks feature usage events (anonymised) | Session |
2.4 Payment and Third-Party Cookies
When you use payment features, Stripe may set cookies on your device. These are governed by Stripe's own Cookie Policy.
| Cookie Name | Purpose | Duration |
|---|---|---|
| __stripe_mid | Stripe fraud prevention | 1 year |
| __stripe_sid | Stripe session tracking | 30 minutes |
3. What We Do Not Use Cookies For
- We do not use cookies for advertising or retargeting
- We do not sell cookie-derived data to third parties
- We do not use cookies to track you across unrelated websites
4. Your Cookie Choices
4.1 Browser Settings
You can control and delete cookies through your browser settings. Most browsers allow you to block or delete cookies. Please note that disabling strictly necessary cookies may affect the functionality of the Platform.
- Chrome: Settings → Privacy and Security → Cookies and other site data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions
4.2 Opt-Out Tools
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Stripe: Refer to Stripe's Privacy Policy
5. Consent
Under the UK Privacy and Electronic Communications Regulations (PECR) and UK GDPR, we require your consent for non-essential cookies. Strictly necessary cookies do not require consent as they are essential to provide the service you have requested.
When you first visit the Platform, you will be asked to accept or decline non-essential cookies. You can change your preferences at any time by clearing your browser cookies and revisiting the Platform.
6. Local Storage
In addition to cookies, we use browser local storage to cache certain data (such as valuation benchmark data) to improve performance. This data remains on your device until cleared and is not transmitted to third parties.
7. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our technology or applicable law. We will notify users of material changes via an in-platform notification.
8. Contact Us
For questions about our use of cookies, please contact:
GroundUp
Email: Groundupsponsors@gmail.com