Stop cold-emailing sponsors. Get matched instead
List your club or event for free, get matched with local businesses who actually want to sponsor grassroots sport, university societies and many more, and get paid securely. No spreadsheets, no chasing invoices.
Your matches
Hackney Youth FC
92% compatibility
Riverside Café
85% compatibility
Free to list
Three steps to sponsorship
No cold calls. No unanswered emails. No guesswork.
List for Free
Clubs describe what they need. Sponsors describe what they offer. Both sides create a profile in minutes, no cost, no time limit.
AI Matches Instantly
Our engine scores compatibility across budget, location, category, and what each party brings. You get ranked matches with plain-English explanations.
Deal on Platform
Message, agree terms, and complete the deal, all within GroundUp. Payments secured via Stripe Connect escrow. We take 3.5%.
From listing to signed deal in four steps
No cold emails, no endless spreadsheets. Here is how a local cricket club finds a sponsor on GroundUp.
app.groundup.com
List your society
Tell us about your club in two minutes
Create your profile
Society name
Stoke Newington Cricket Club
Members
42
Location
East London
What a real deal looks like
Take a local café wanting to reach families in its neighbourhood.
Riverside Café sponsors Hackney Youth FC
A worked example
Cost
£450 / season
What they got
Logo on kit + 4 posts
Audience reached
~180 families, 900 followers
The verified badge means GroundUp has confirmed a club's identity and activity - clubs earn it by completing profile verification after their first deal.
Frequently Asked Questions
Everything you need to know about finding and managing sponsorship opportunities on GroundUp.